It's not that we don’t need to remind people of the speed or severity of the damage being caused to the planet. But if we want to bring people to our side, it can’t be the dominant ingredient in our messaging, Israel Butler writes.

Did you know? Today is International Human Rights Day. So we've released a new messaging guide for civil society organisations promoting human rights & other progressive causes. It's full of tips on how to counter smear campaigns & build public support.