In the context of Europe’s leading forum on international cooperation and development, the European Commission has launched the #SheisWe campaign. #SheisWe is a global campaign to promote the positive role of women in development. It aims to show that when women are trusted and invested in, there are benefits for all of us. The campaign emphasizes stories of people everywhere in the world, and engages renowned personalities, activists, and members of the development community, among them businesswoman Maria Eitel, singer Youssou N’Dour, Executive Director of UN Women Phumzile Mlambo-Ngcuka.