Baltic Pride took place in Lithuania last week, with famous brands coming out in support of the Lithuanian LGBT
community, including: Ecodenta, IKEA, the MO museum, Ozas, Red Bull, Swedbank,
Švyturys GO Nealkoholinis, Telia Lithuania and Vilnius University.
Ads appeared in the popular magazine Žmonės.
According to creative director M. Velykis, the rainbow colours “symbolize that
we all live for the same things – love, support and freedom of expression. At the
end of all brand ads, we put a blank sheet of paper, to speak to
those who lacked the courage to support the idea this time.”