Tech & Rights

Fast Food Restaurant Fine Provokes Free Speech Debate

The fine given to a fast food eatery for denigrating religious symbols in its ads sparked a discussion on the limits of freedom of expression in Lithuania.

by Human Rights Monitoring Institute
(Image: Keulė Rūkė/Facebook)

The bistro Keulė Rūkė received a €1,500 fine from the State Consumer Rights Protection Authority for violating the principles of public morality and denigrating religious symbols in advertising. The decision provoked varying responses from the Lithuanian public: some are happy that the affront was stopped, others are convinced that it undermines freedom of speech.

Famous for political speeches

The bistro is famous not only for its unconventional interior design, but also for its bold, ironic statements and for its particularly well-known political graffiti. The most widely covered of them, attracting attention even from international media, was a picture of the Russian President Vladimir Putin and the US President Donald Trump, reminiscent of the historic Berlin Wall kiss.

The wall in front of the restaurant was recently decorated with yet another illustration, this time aimed at three politicians of the Lithuanian Farmers and Greens Union and likening them to 'Islamic State terrorists.' This way, the authors were expressing their opinion on the alcohol control laws initiated and passed by these politicians.

The Putin-Trump painting on the exterior of Keulė Rūkė.  (Image: Keulė Rūkė/Facebook)

Keulė Rūkė does not shy away from religious symbols (the cross, the prayer book or the crucifix) in promotional photos on its Facebook page. It is these ads in particular that offended people, some of whom asked the Public Prosecutor's Office to launch a pre-trial investigation.

Fine for denigrating religious symbols

The Prosecutor's Office handed the investigation over to the State Consumer Rights Protection Authority (SCRPA), which found that the ads violated the Law on Advertising. The latter provides that advertising may be prohibited if it violates the principles of public morality or denigrates religious symbols.

The SCRPA reasoned that the ads of Keulė Rūkė went beyond moral bounds because the religious symbols were used disrespectfully for commercial purposes, thus offending believers.

The mural depicting three politicians as Islamic State terrorists. (Image: Keulė Rūkė/Facebook)

The ads provoke debate

The decision sparked public discussions about the very concept of public morality, as well as the limits of free speech and when free speech should be restricted.

According to Karolis Liutkevičius, a lawyer working for the Human Rights Monitoring Institute in Lithuania, such advertising falls under the freedom of expression provisions of the European Convention on Human Rights precisely because it provokes debate on issues important to society.

The owners of the bistro disagree with the fine and plan to appeal the decision, stressing that it infringes on freedom of expression. Dominykas Čečkauskas, one of the founders, claimed that the ads were not meant to offend Christians, but instead to express an alternative opinion on religion and censorship.

Donate to liberties

Your contribution matters

As a watchdog organisation, Liberties reminds politicians that respect for human rights is non-negotiable. We're determined to keep championing your civil liberties, will you stand with us? Every donation, big or small, counts.

We’re grateful to all our supporters

Your contributions help us in the following ways

► Liberties remains independent
► It provides a stable income, enabling us to plan long-term
► We decide our mission, so we can focus on the causes that matter
► It makes us stronger and more impactful

Your contribution matters

As a watchdog organisation, Liberties reminds politicians that respect for human rights is non-negotiable. We're determined to keep championing your civil liberties, will you stand with us? Every donation, big or small, counts.

Subscribe to stay in

the loop

Why should I?

You will get the latest reports before everyone else!

You can follow what we are doing for your right!

You will know about our achivements!

Show me a sample!